2022

Chainge

Summary

Twitter, Publications, Reddit, Billboards, Commercials, and Google ADS.

App Downloads

100K+

Impressions

50M+
Overview

Chainge Finance is a Decentralized Finance (DeFi) application running on the Fusion blockchain with their DCRM technology that grants users complete control over their assets, as well as 100% freedom to easily interact with innovative financial instruments with no intermediaries. (focused on cross-chain tech, Time-Framing, Decentralized Exchange (DEX) & Derivatives like Futures and Options).

Chainge’s cross-chain roaming feature eliminates the need for users to worry about what chain their tokens exist on. Trading, adding liquidity, performing transactions (and in the very near future writing & exercising options) can be easily done regardless of which blockchain your tokens are on.

Chainge’s unique technology has already been adopted by notable partners such as Polygon and OKEx, with more to come in the future as they see the potential behind this one of a kind tech.

How we have generated 50M+ Impressions and 100K+ App Downloads for Chainge Finance
The Challenge

Chainge Finance is one of the most revolutionary Defi Apps in the field, having over 100K followers and 400K+ downloads on their unique Defi App. When Chainge approached Moonblocks, their team was looking to expand their reach to multiple audiences. After several meetings together, we developed the best solution to bring major exposure to Chainge. Through Moonblocks' various marketing channels, we put together a campaign targeting multiple audiences, from finance to crypto related topics, explaining Chainge’s terms in the simplest way. See below how we tackled this challenge with a strategic 3 month plan.

Service Highlights

Paid & Earned Media

Paid and Earned media + PR distribution to up to 60 publications (Cointelegraph, Coindesk, AMB crypto & more publications with an overall reach of 26.5 million monthly visitors)

Twitter Outreach

Twitter outreach to target audiences who are interested in Crypto, NFTs, Web3, and more related segments.

Digital Outreach

Digital outreach via Twitter, Reddit, Facebook, Telegram Groups, and Quora. Via interactions, mentions, and comments.

Billboards

Billboard Advertising all over the USA. Locations: New York, Miami, Los Angeles, Las Vegas, Washington DC & more. Mobile Billboards, Taxis, and City Furniture are also available.

Our Strategy

✔ Utilized a combination of ADS via Google, Instagram and Twitter to reach over 50+ Millions impressions
✔ Created an engaging video AD and edited for a massive Billboard in NYC
✔ Generated hype via a spectacular Billboard in Times Square, New York City 
✔ Goal to capture 100K initial app downloads: Delivered 100K+
✔ Created attention and hype within the community via Twitter utilizing 40 different users to spread the word on Chainge’s mission
✔ Helped to create the hashtag #chaingetheworld and raise awareness about Chainge's mission
✔ Copywrote Reddit posts and published in multiple subreddits, creating discussions and interests in the project
✔ Copywrote and managed the publications on 4 major Crypto publications: Decrypt, Be in crypto, UToday, and AMB Crypto‍‍

All The Publications & Links

The Calypso Team Presenting in Moscow, For the Blockchain Life Event.

Experiencing a blockchain event, as a speaker is one of the most exciting things that can happen to an early-stage project. During our marketing campaign, we have managed the event planning for Calypso to present their project in front of 5000 blockchain enthusiasts at the Blockchain life event, October 2021. The presentation had a duration of 3 minutes, where Calypso's CEO has been presenting all the multiple faces that The Lunar System is bringing into the crypto community. From their marketplace to their lunar system, the Calypso team raised awareness about their project. At the end of the event, they also had the occasion to connect and network with new investors.

Results
50M+

Impressions

100K+

App Downloads

400K

Billboard Impressions

1.48M+

Clicks

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